Estudo de Caso do Projeto de Ponte Rolante Monoviga Suspensa Tipo Europeu no Azerbaijão

Payment Terms: 50% + 50% T/T

Prazo de entrega: 35 dias úteis

Export Destination: Azerbaijan

Trade Terms & Destination Port: CIP Baku

Shipping Method: Land transport

Product Name: European-type Suspended Single Girder Overhead Crane

Lifting Capacity: 3.2t

Span: 5.4m

Altura de elevação: 4,5 m

Power Supply: 380V, 50Hz, 3-phase

Método de controle: Controle remoto

Classe de serviço: A5

Quantidade: 1 unidade

1. Histórico do Cliente

The customer is from Azerbaijan and is an intermediate supplier of lifting equipment. Their main responsibility is to connect with the end customer’s demands and coordinate the equipment procurement. These customers do not directly use the equipment themselves; instead, they build a procurement channel for the end users. Therefore, they have high requirements for the response speed and cooperation of the suppliers.

As an intermediary, the customer is sensitive to market information and is familiar with the local industrial demand for lifting equipment. A stable supplier channel can help the intermediary maintain a professional image in front of the end users and also facilitate a clearer grasp of the project cost.

The two parties first established contact in 2024. At that time, the customer inquired about an electric chain hoist. SEVENCRANE made a quotation based on the customer’s requirements, but due to reasons from the end customer, the project ultimately did not close.

Although the first cooperation was unsuccessful, the two parties did not interrupt their contact. Later, they also met at an industry exhibition in Russia and had face-to-face communication. Good communication left a good impression on each other, and it also established a foundation for subsequent cooperation.

2.New Project

In April 2026, the customer contacted SEVENCRANE again. This time, the product inquired was an European Type Suspended Single Girder Overhead Crane.

Different from the previous inquiry about chain hoists, the final user of this equipment was an Azerbaijani oil company, and the project requirements were more clear.

In the oil company’s project, the equipment often needs to operate stably under specific conditions, with high requirements for safety, reliability, and parameter matching. The suspended single girder bridge crane has a compact structure and is highly adaptable, suitable for material lifting in workshops with limited clearances.

As an intermediary, the customer needs to coordinate the demands between the end user and the equipment supplier. Therefore, accurately understanding the equipment parameters, providing quotations in a timely manner, and cooperating in subsequent technical communication are all important links to promote project progress.

3.Provide Quotation Scheme

After receiving the inquiry, SEVENCRANE prepared the quotation according to the customer’s requirements and communicated on the equipment configuration and related technical information.

For the Suspended Single Girder Overhead Crane, the equipment parameters need to match the actual usage conditions. In addition to the lifting capacity, attention should also be paid to the span, lifting height, operation mode, and related configurations of the suspension track.

The main beam of the suspended single girder bridge crane runs along the suspension track, and the layout of the track directly determines the coverage range. Therefore, during the quotation stage, we confirmed the span, lifting height, and track configuration item by item to ensure that the scheme matched the conditions of the end factory.

Through the previous quotation and demand communication, both parties established a foundation for the subsequent project progress and also enabled the intermediary customer to more accurately assess whether the scheme met the needs of the end users.

4.Customer Successfully Secures the End Project

In July 2026, the customer brought good news: They have successfully won this project. This means that the previous inquiry and quotation work has officially entered the order execution stage.

For the intermediary, after obtaining the project from the end customer, they also need to further confirm the technical details of the equipment with the supplier to ensure that the final procurement configuration meets the project requirements.

SEVENCRANE then continued to communicate with the customer about related technical issues and advanced the order based on the content confirmed by both parties.

5.Confirm Technical Parameters

After subsequent technical discussions, the customer confirmed the final procurement plan: one European Type Suspended Single Girder Overhead Crane, with parameters of 3.2t – 5.4m – 4.5m, and including a track.

After the PI confirmed it, the customer completed the payment and the order was officially confirmed. This crane is suitable for maintenance and loading/unloading operations within the oil company’s factory area, and the accompanying track ensures that the equipment runs along the predetermined path.

From the inquiry for electric chain hoists in 2024 to the successful signing of the European-style suspended single girder overhead crane order in 2026, the two parties experienced a long period of contact and communication. During this time, the first project failed to be concluded, but face-to-face exchanges at the exhibition and subsequent contacts enabled both parties to continue cooperating when new projects arrived.

6. Resumo do Caso

This case demonstrates that an unsuccessful single inquiry does not necessarily mean the end of the customer relationship. Maintaining appropriate contact, valuing offline communication, and responding promptly when new projects arrive can all help create opportunities for subsequent cooperation.

For SEVENCRANE, establishing a long-term and stable communication relationship with the customer is not only for advancing the current order, but also for building trust for future project cooperation.